SAMEWERKINGSOOREENKOMS TUSSEN DIE RPO EN PLAASMEDIA / CO-OPERATION AGREEMENT BETWEEN THE RPO AND PLAASMEDIA
SAMEWERKINGSOOREENKOMS TUSSEN DIE RPO EN PLAASMEDIA
Die Nasionale Rooivleisprodusente-organisasie (RPO) is opgewonde om aan te kondig dat hulle tydens die laaste Uitvoerende Raadsvergadering besluit het om ‘n samewerkingsooreenkoms met Plaasmedia te onderteken.
Die ooreenkoms behels kortliks dat die RPO ‘n aantal bladsye in elke uitgawe van Veeplaas en Stockfarm sal hê waarin belangrike inligting weergegee sal word. Van hierdie inhoud sal deur Plaasmedia self geskryf word (soos dit tans reeds die geval is met RPO-verwante artikels in beide tydskriftitels) en daar sal ook ‘n bydrae uit RPO-geledere wees.
Voorts sal alle lede van die RPO die twee tydskrifte gratis ontvang, hetsy aanlyn (via Whatsapp) of in gedrukte vorm. Die aanlyn-weergawes op Whatsapp is gratis en lede sal dit op die amptelike RPO-Whatsapp-groepe ontvang. Die lede wat die gratis gedrukte weergawe van die tydskrifte wil ontvang, moet slegs die afleweringsfooi betaal. Die beskikbare opsies in hierdie verband sal binnekort met alle lede gedeel word.
Waarom hierdie stap?
Die voordele verbonde aan hierdie stap is legio: Beide Veeplaas en Stockfarm het ‘n gevestigde gehoor (tans ongeveer 12 000 geverifieerde lesers per titel) in die rooivleiswaardeketting (en ander veevertakkings); beide tydskrifte verskaf reeds inligting oor goeie praktyke wat die RPO graag aan sy lede wil oordra; beide tydskrifte dra reeds nuus en terugvoer oor verskeie geleenthede waarby die RPO betrokke is of self aanbied, soos kongresse. Die RPO skakel dus bloot in wat reeds gedoen word, maar sal ook die voordeel geniet van die talle ander platforms wat Plaasmedia tot sy kliënte en projekvennote se beskikking stel.
Hoewel ‘n 360-grade aanbod in die mediawêreld deesdae ‘n vereiste is, is dit ook so dat ‘n baie groot gedeelte van die landbou-lesersgehoor steeds verkies om hul leesstof in gedrukte formaat te ontvang. As dit boonop ‘n hoë-gehalte, glanstydskrif is wat nie net die inhoud nie, maar ook sy leser hoog ag, des te beter.
Hoekom Plaasmedia?
Plaasmedia was die logiese keuse as vennoot vir hierdie doel aangesien hulle hoofdoelwit is om die landboubedryf van goeie tegniese inligting te voorsien. Die fokus is dus weg van sensasie en uitsluitlik op goeie praktyke.
Veeplaas en Stockfarm bedien sedert hul ontstaan in 2010 en 2011, die rooivleisprodusente van Suid-Afrika, hetsy hulle reeds kommersieel boer of aspireer om kommersieel te produseer. In ‘n tyd waarin die advertensiepoel krimp en baie maatskappye onseker is of hulle in die gedrukte media of digitale media, of in beide moet adverteer, kon Plaasmedia dit regkry om ‘n uitsonderlike balans te vind.
Beide tydskrifte se gedrukte verspreiding het die laaste paar jaar konstant gebly en selfs gegroei. Daarmee saam het die titels se aanlynverspreiding mettertyd gegroei tot waar daar vandag ‘n goeie balans tussen gedrukte en aanlynverspreiding bestaan. Dit word boonop ondersteun deur ‘n goeie teenwoordigheid by geleenthede, en op radio, YouTube, web en sosiale media. Hierdie teenwoordigheid maak Plaasmedia ‘n baie aantreklike opsie om groter blootstelling vir die RPO te genereer.
Inwerkingtreding van ooreenkoms
Die ooreenkoms tussen Plaasmedia en die RPO is ‘n samewerkingsooreenkoms en die tydskrifte bly in alle opsigte onafhanklik en die eiendom van Plaasmedia. Die ooreenkoms tree amptelik met die Augustus 2024- uitgawes van Veeplaas en Stockfarm in werking, maar aangesien dit belangrik is om moontlike verspreidingskwessies so gou as moontlik uit die weg te ruim, kan lede verwag om selfs al Junie en/of Julie se uitgawes op die onderskeie RPO-Whatsapp-groepe te ontvang.
Sluit by jou provinsiale Whatsapp-groep aan
RPO lede wat nie tans op een van die RPO-Whatsapp-groepe is nie, word aangemoedig om met hulle provinsiale RPO kantoor te skakel sodat die nodige toestemming vanaf die lid verkry kan word om hom/haar op ‘n Whatsapp-groep te plaas. Die kontakbesonderhede van die provinsies is as volg:
Gauteng: Lynette du Plessis.
Sel 082 823 3399. Epos sentraal@tlu.co.za
KwaZulu-Natal: Cheryl van Heerden.
Sel 076 520 0048. Epos rpoadmin@kznatal.co.za
Limpopo: Wilma Prinsloo.
Sel 082 555 4553. Epos rpolim@rpo.co.za
Mpumalanga: Hennie Laas.
Sel 082 401 0868. Epos rpompu@rpo.co.za
Noord-Kaap: Yolandé Botha.
Sel 067 597 1866. Epos rponc@rpo.co.za
Noordwes: Wanda Potgieter.
Sel 083 660 2590. Epos rponw@rpo.co.za
Oos-Kaap: Lise Potgieter.
Sel 072 618 0832. Epos rpoec@rpo.co.za
Vrystaat: Carine Annandale.
Sel 079 529 5000. Epos rpofs@rpo.co.za
Wes-Kaap: Helena van Eeden.
Sel 082 533 9231. Epos helena@awk.co.za
CO-OPERATION AGREEMENT BETWEEN THE RPO AND PLAASMEDIA
The National RPO is excited to announce that, during its last Executive Council meeting, a decision was taken to sign a co-operation agreement with Plaasmedia.
In short, this agreement entails that the RPO will have a number of pages at its disposal in each issue of Veeplaas and Stockfarm in which important information will be conveyed. Some of the content will be written by Plaasmedia (as is already the case with RPO related articles in these magazine titles) and there will also be a contribution from the RPO itself.
As of now, all members of the RPO will receive the two magazines free of charge, whether in online form (via Whatsapp) or in printed format. The online versions are free of charge and will be sent to members via the official RPO Whatsapp groups. In the case of the printed version, members who wish to receive the physical magazine will have to pay only the delivery fee. The various options available in this regard will be communicated to members shortly.
Why this step?
There are numerous benefits to this agreement: Both Veeplaas and Stockfarm have well-established audiences (currently approximately 12 000 readers per magazine title) in the red meat value chain (and other livestock value chains); both magazines already provide information regarding good practices that the RPO wishes to convey to its members; both magazines already carry news and feedback on various events in which the RPO is involved or present at, such as congresses. In a nutshell, the RPO is simply tapping into what is already being done, but with the benefit of additional exposure on the various other platforms offered by Plaasmedia to its clients and project partners.
While a 360-degree offer has become the norm in the media world, the fact is that a major portion of the agricultural readership still prefers to receive their reading material in printed format – better so if it involves a high-quality glossy magazine that does not only hold its content, but also its readers, in high regard.
Why Plaasmedia?
Plaasmedia was the logical choice in this regard, as their main goal is to supply the agricultural industry with good technical information. Their content steers clear of sensationalism and focusses on good practices.
Since their inception in 2010 and 2011, Veeplaas and Stockfarm have been serving red meat producers in South Africa, whether they are commercial producers or aspiring to become commercial producers. In a time in which the advertising pool is shrinking and many companies are unsure whether they should be advertising in the printed or digital media, or both, Plaasmedia has been able to find a balance in this regard.
Both magazine titles have been able to maintain their print distribution in the last couple of years and have even showed a growth in numbers. In addition, there has been significant progress in growing both titles’ online distribution to where it can now boast a good balance of printed and online distribution, supported by a presence at various events, and on radio, YouTube, internet and social media. The RPO finds this presence and ability to give the organisation greater exposure, very attractive.
Effective date of agreement
The agreement between Plaasmedia and the RPO is in the form of a co-operation agreement and both magazines will remain independent and the property of Plaasmedia. The agreement officially becomes effective with the August 2024 issues of Veeplaas and Stockfarm, but because it is important to clarify and address any distribution issues that may crop up, members can expect to already start receiving the June and/or July issues on the various RPO Whatsapp groups.
Join your provincial Whatsapp group
RPO members currently not subscribed to one of the RPO Whatsapp groups are encouraged to contact their provincial RPO office to give official permission for inclusion in that particular Whatsapp group. The various provincial offices’ contact details are as follows:
Gauteng: Lynette du Plessis.
Cell 082 823 3399. Email sentraal@tlu.co.za
KwaZulu-Natal: Cheryl van Heerden.
Cell 076 520 0048. Email rpoadmin@kznatal.co.za
Limpopo: Wilma Prinsloo.
Cell 082 555 4553. Email rpolim@rpo.co.za
Mpumalanga: Hennie Laas.
Cell 082 401 0868. Email rpompu@rpo.co.za
Northern Cape: Yolandé Botha.
Cell 067 597 1866. Email rponc@rpo.co.za
North West: Wanda Potgieter.
Cell 083 660 2590. Email rponw@rpo.co.za
Eastern Cape: Lise Potgieter.
Cell 072 618 0832. Email rpoec@rpo.co.za
Free State: Carine Annandale.
Cell 079 529 5000. Email rpofs@rpo.co.za
Western Cape: Helena van Eeden.
Cell 082 533 9231. Email helena@awk.co.za
