GELEENTHEDE OM ROOIVLEISVERPAKKING TE VERBETER
Nuwe navorsing in Brittanje het getoon wanneer verbruikers aangemoedig word om rooivleis te koop, die belangrikste aspekte van produkverpakking “foodie” beeldspraak, gesondheid en boodskappe van herkoms, asook gerusstelling oor die omgewing en boerderymetodes insluit.
Basis Research, ‘n navorsingmaatskappy in Brittanje, het ondersoek ingestel na hoe produsente en handelaars hul vleisverpakking en etikette optimaal kan benut om verkopers aan te moedig om rooivleis te koop en om die langtermyn persepsies van die bedryf te verbeter.
Die jongste navorsing het onthul daar is duidelike verbruikersvoorkeure van wat op die verpakking ingesluit behoort te word, ongeag die tipe vleis of snit. Dit kan in drie hoofkategorieë ingedeel word:
- Inspireer met ‘foodie’ beeldspraak.
- Lig die verbruik in met boodskappe oor gesondheid en herkoms van die produk.
- Stel die verbruiker gerus oor die omgewing en die boerderymetodes wat gebruik is.
Inspirasie by wyse van verpakking het die grootste impak wanneer kopers besluit om ‘n produk te koop, met verbruikers wat die meeste aangetrek word deur beelde van smaaklike maaltye.
Bron : https://ahdb.org.uk/news/new-research-reveals-opportunities-to-improve-red-meat-packaging
NAMIBIAN FARMERS PREPARING FOR DROUGHT
New research has revealed that when it comes to encouraging consumers to buy red meat, the most important aspects of product packaging include ‘foodie imagery’, health and provenance; messaging and reassurance about the environment and farming methods.
Basis Research, a consumer research company in the UK, explored how producers and retailers can optimise red meat packaging and labelling to encourage shoppers to buy red meat and improve long-term perceptions of the industry.
The latest research has revealed that there are clear consumer preferences of what should be included on packaging, regardless of the type of meat or cut. These can be split into three main categories:
- Inspire with ‘foodie imagery’.
- Inform with health and provenance messaging.
- Reassure about the environment and farming methods.
On-pack inspiration has the biggest impact on whether shoppers decide to buy a product, with consumers being drawn to images of tasty, well-presented dishes; having strong ‘foodie imagery’ on pack is, therefore, essential.
Source : https://ahdb.org.uk/news/new-research-reveals-opportunities-to-improve-red-meat-packaging